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Scoring high in search engines such as Google depends on numerous factors. The rules that e.g. Google uses to get found are changing continuously.

Before a customer even visits your website you must be found. You might have the finest website, when you're only visible on page 4 in the Google results lists, your site won't even get visited.
For that reason it is important, not only to have an attractive website, but to be found.
Chose a partner who knows the tips, tricks and rulings to get the highest ranking possible.