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Today a website is rarely only presenting information. It has additional functionality, such as booking capabilities.

Hotels, campings, bed and breakfasts, restaurants, doctors... all these and more businesses can have benefit of booking capabilities.
Of course, there are other websites via which can be booked - but at the cost of a percentage or fixed priced for every booking made via these other websites.

So why not having your own booking capabilities next to the other websites - certainly combined with the SEO services that will make you found, this is worth evaluating